Your Guide, Daniel Ademe -" My Story" - How I ended up in Tourism

Following five years of teaching history (mainly Ethiopian history), I had a course on tour guiding. There, started my journey in tourism as a guide, tour leader, and tourism instructor, travel consultant and tour operator. As a tour leader, I enjoyed accompanying visitors to the four corners of Ethiopia; telling stories about our tourism resources and above all my friendly people for the last 22 years.
Recently, with my wife, we started offering authentic cooking experience in a genuine family setting at our home along with a local market visit and the colorful Ethiopian coffee ceremony. Our round-trip excursions has also a culinary touch whereby we cook and dine with locals at selected destinations.

Source's Vision

Be one of the top 5 tour operation companies in Ethiopia

Source's Mission

Our aim is promote sustainable business in travel and tourism sector. We also works towards mitigating the negative social and environmental impacts of tourism . Moreover, Source Ethiopia Tours is committed to communicate sustainability issues across the value chain; with our partners and clients.

Source's Values

  • Professionalism,
  • Detail - Oriented,
  • Customer Care,
  • Reliability & flexibility,
  • Honesty; and
  • Story - telling

Client Testimonials